the creative process is often shrouded in
mystery by those marketing gurus who
would have you believe that no mere mortal
can conjure marketplace success.

we're okay with that, but it is not how
we choose to do business. with backgrounds
in corporate warfare, we use tools like
critical paths, accountability pricing,
progress billing and (yes it's true) budgets.

the process usually follows this grid:
initial meeting & review
budget/timeline proposal
approvals/adjustments/1st payment
market research/client interviews
strategic proposal/presentation
production planning/creative development
creative presentation/2nd payment
media review & planning
final production & refinement
beta testing/proofing
printing/coding/editing
implementation/3rd payment
unveiling/publicity
tracking & review

to put this process to work
for you contact us today.


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